A meaningful drill-down.
Deep research in psychology and communications means that our solutions provide leading-edge psycholinguistic analytics. Deep-dive into the emotions, sentiments, relationships, and opinions that underpin decisions and behaviours.
The natural inclination is to use sentiment analysis (also referred to as emotion AI) but this is a somewhat mechanistic approach to something that is distinctly human. It is a comparatively shorthand approach to understanding what someone likes or dislikes without needing to understand the other person in the conversation.
Sentiment analysis is a social media phenomenon – people and corporations want to know if they are liked – but it’s a very blunt tool.
What we want to understand is more than the expressed emotions of an individual but how it works within context. Build your intelligence dashboard with psycholinguistic analytics built on Litha’s Human Emotion Engine™️. This offers a greater depth of understanding in terms of both specific and general topics.
With deeper understanding, you can make better decisions, create stronger customer insights, create a new level of employee engagement, and more.
Understand the emotions of past, present, and future customers
Using insights to develop actions that address the way customers feel about their experience with you
Map how the customer feels at every stage of the journey to optimise loyalty
Link into your helpdesk systems to identify opportunities to improve customer experience
Maximise your understanding of your brand’s strengths and weaknesses
Track and compare the emotional connection customers have with your competitors
Realtime views of your employees – attract and retain exemplary talent
Replace employee engagement surveys with 24/7 contextual emotional insights
Proactively and confidentially identify underlying traits of anxiety, stress, and depression