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Social Impact

Social impact is the effect on people and communities that happens because of an action or inaction, an activity, project, programme, or policy.  The founders of been active within the field of Social Impact for over 20 years.

United by experiences of grief and frustrations with how the system can help, the founders formed Litha to make psychotherapy accessible to all.

In doing so, we had to deal with several issues as we saw the difficulty in developing social impact.

  • How to provide access to problem-solving therapy
  • Where do people at the edges of society go for help
  • Can we help those with varying levels of literacy
  • How do we help those that don’t want help

Based on this, we developed Bunty – an AI psychotherapist with mental health screening, a confidential diary, and unlimited therapy conversations.

In 2020, Litha was recognised for its work in making therapy accessible for all.


How do we measure our social impact?
  • Who benefits?  Our AI Psychotherapist is available to anyone wanted to resolve issues with their anxiety, stress, and depression.
  • How many people benefit? In 2017, World Health Organisation (WHO) suggested that over half a billion people worldwide struggled with anxiety, stress, and depression.  WHO also stated that over 80% of people with anxiety, stress, or depression chose not to tell anyone.  In 2020, almost 5,000 people in the UK alone died by suicide – and a third of them reached out to the health & social care system but went unaided.
  • How do they benefit? The therapist baselines and tracks your mental health; gives you a chance to talk and be heard; hold meaningful therapy conversations with you at the centre.  At the end of the conversation, you can give and receive feedback.  Your assessments, conversations, and feedback all contribute to personal analytics and insights.  If, at any point, you wish to pass these notes to a third-party health provider, you’re free to do so.


In short, we are making the rigorous approach of true psychotherapy accessible to all.

Environmental, Social, and Corporate Governance (ESG)

Environmental, Social, and Corporate Governance (ESG) is an evaluation of a firm’s collective conscientiousness for social and environmental factors.  It is typically a score that is compiled from data collected surrounding specific metrics related to intangible assets within the enterprise.  (source: Wikipedia).


Litha’s contribution to Environmental concerns

Threat of climate change and the depletion of resources has grown.

According to the Cambridge Center for Alternative Finance (CCAF), Bitcoin currently consumes around 110 Terawatt Hours per year — 0.55% of global electricity production, or roughly equivalent to the annual energy draw of small countries like Malaysia or Sweden.

There is a growing rise in AI’s own power consumption largely caused by deep learning that depends on processing vast amounts of data.  In fact, one estimate is that, by 2030, more than 6% of the world’s energy may be consumed by data centers.

From the beginning, Litha has been focused on scalability and efficiency – developing technology that can run in small code blocks.  These decentralised blocks run on the Internet of Things and don’t need massive, centralised processing power.

Litha’s technology consumes less energy for processing.


Litha’s contribution to Social concerns


It is obvious that the broader the pool of talent open to an employer, the greater the chance of finding the best person for the job.  However, inherent bias can inhibit the process.  Litha has developed technology with self-cancelling bias.  Through both quantitative and qualitative assessment of anonymised applicants, analytics & insights can be passed on to decision makers.

Human Rights

Litha’s technology is designed to specifically help people first.  This means that we can help with the psychology of the individual and qualify how corporate psychological safety creates social value and corporate productivity.  We are also able to assess supply chains.

Consumer Protection

As organisations increasingly rely on technology to handle customer engagement, there is evidence that this is forming artificial barriers.  Current conversation agents (e.g., chatbots) are forcing customers down specific routes of conversation that solely suits the purpose of the organisation.  Litha’s Conversationer technology is designed user-first – allowing for generative, free-flowing conversation to resolve any issues.


Litha’s contribution to Governance concerns

  • employer branding
  • ethics
  • corruption
  • hacking
  • whistle-blowing
  • resistance to change

Litha Group has developed an Impact Framework that tracks Social Value, Corporate Productivity and Governance.  The findings are uncontaminated – no part is available to censor or modify to suit any particular narrative.

Employee Relations

Litha’s technology allows from non-intrusive employee engagement surveys and employee pulse surveys so that approved stakeholders can have an ongoing snapshot.  In addition to this, the Business Intelligence Dashboard can show culture & values by team / division / country as well as global views.  This helps to identify hotspots where, for example, inappropriate values are being displayed (e.g., racism, sexism).

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